The Numbers Game

I am selective about movies I watch and I don’t waste hard earned money on every movie which is released. But like a lot of people, “Ek Tha Tiger” was on my “must watch in a theatre” list and I managed to watch in the first weekend itself.  

That is the power of big banner movies I guess. The draw of the movie automatically goes up when you have a big banner or a big actor/actress/director etc attached to it. And that is simply because of the track record of the people. Though today is the age of “You are as good as your last movie”, even then, one cannot discount the draw of a big banner like the YRF or a Dharma production.

The opening sequence was sharp and well done. Of course, it still amuses me how the entire gang of goons is quite inept at, well, being goons. It was the battle of the lone hero versus a bunch of bad guys where the bad guys are no match for the hero in terms of either athletic ability, agility, shooting skills or even pure nerve. Having said that, despite the reality and gravity defying situations, such sequences never fail to entertain and I know this isn’t the last time such a sequence will be shown.

As I chewed expectantly on my popcorn, the movie unveiled to expose a very mediocre story telling coupled with substandard performances. Thinking back, it was like the opening a chilled bubbly - massive fizz at the start and all you are eventually left with, is colored water.

Typically, in the days following a release, there is a lot of media frenzy around the movie. There are talk shows/interviews/discussions regarding the script, acting skills, chemistry between the lead pair, the music, etc. This includes opinions from critics, the film fraternity and people coming out of the movie halls.

But nowadays, I have started noticing this really insane trend of reporting box office grossing numbers! First weekend movie grosses 30 crores! This movie beat that movie by x crores! As unbelievable as the numbers are, it made me realize that movie making is after all - 'a money making business'.

Let us have a look at the math behind this. 

Let us consider first week collection to be 30 crore. Assuming the cost of a ticket is Rs. 200 to Rs. 250/-, it would mean roughly around 12-15 lakh people in the country have seen the movie in the first weekend. That is impressive. That would explain why producers insist on massive scales of release.

We often hear how there is a fight for release dates for two big banner movies. Then one of them, usually, shifts the dates. By ensuring that the movie is released across a majority of movie halls, not only is the choice for the audience limited, but also the initial hype and excitement is cashed upon to rake in the moolah. This is irrespective of the presence or the absence of quality in the movie making, script, acting or storyline.

Now I can see why no one puts their foot down and releases two movies at the same time. Both movies stand to lose!

Trade numbers are important to those investing in the movie. But why are these numbers getting discussed in so much detail? What is the audience supposed to do with these numbers? For a movie which was actually lacking in entertainment value, the fact that it made 30 crores in a certain week, means squat to me. All I took home was the fact that the movie was pathetic. 

When I hear the media declaring the movie a super hit due to such numbers, it just seems all wrong. Who decides what magic number of crores is the benchmark of a successful movie? Is monetary success the only measure of how good or bad a movie is? Just comparing absolute earnings of a movie is humbug. 

Movie making was and continues to be a business involving serious money. Movie makers have clearly taken the act of marketing the movie quite seriously. There are interviews on radio, TV, print, reality show appearances and the list is endless. Amongst all this 'advertising', the effort to actually make a movie seems to be lost. 

Irrespective of this, people will eagerly await new releases and big banner movies will continue to draw throngs. The need for entertainment will continue to exist. I know I am going to queue to watch the next YRF Jab Tak Hain Jaan on the first day itself. I just wish a few more of the movies actually live up to the hype and hoopla which is created pre-release.